Strengthening its agave portfolio, Pernod Ricard has announced the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of ultra-premium tequila.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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